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“I Don’t Want No Hubs”– a.k.a Show me the Value
My title my be tongue-in-cheek, but my message this week is quite serious. We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right?...
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Law Firms: Change as a Challenge, or an Opportunity?
Four years ago, we joined with HighQ in looking at the question, “What do you believe lawyers and law firms need to do to prepare for the future of legal services?” Considering how much has happened...
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Client Retention: Tips for the Pandemic’s Secret Weapon
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current...
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ILN Releases 5th Edition of Real Estate Publication, Offering a Summary of...
Our Real Estate group wants you to “treat yourself” to the latest edition of our real estate guide! The International Lawyers Network’s Real Estate Specialty Group is excited to announce the fifth...
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Lawyers – What do Your Clients Want? Hint: It Hasn’t Changed
Almost ten years ago, I attended a general counsel panel about achieving greater collaboration and the clients who participated shared their top takeaways for lawyers and law firms. I’m not sure...
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Four Key Questions to Ask About Your Competitors
We all know the adorable adage about lawyers that they don’t want to be first, but they want to be first to be second. Having worked in legal for almost 18 years, I’ve seen this proven to be true over...
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Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern...
In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of...
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Innovating Legal Excellence: A Paradigm Shift in the Modern Law Firm
This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm...
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Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes...
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal? Yet, who better than...
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Responsiveness: The Overlooked Key to Building Successful Client...
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and...
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Dishwashers, Luggage Cake & Client Retention
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to...
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